How can I learn about new trends in marketing?
djfreex asked:
I want to increase my knowledge in marketing. What are some good sources that explains newest trends and provide examples? Is there a site or a book that analyses marketing campaigns or strategies?
I want to increase my knowledge in marketing. What are some good sources that explains newest trends and provide examples? Is there a site or a book that analyses marketing campaigns or strategies?
Spesifically I am looking for marketing info applicable to B2B (factory-dealer) environment.
I already know about basic principles and not interested in textbooks or reference books that talks about Marketing Mix, PEST, SMART etc. I am looking for examples, analysis and practical information. Samples of ground breaking marketing approaches. I do not want to read another book about coupons, mailings, prospecting etc.