What is a great book on marketing that will cover basics and be comprehensive?
AH asked:
I am going to begin creating brochures and website copy as well as promotional materials for myself (as a musician) and learn how to do this for other small businesses for a fee. I have already purchased the book Thee Well Fed Writer. Now I need a little information on marketing.
I am going to begin creating brochures and website copy as well as promotional materials for myself (as a musician) and learn how to do this for other small businesses for a fee. I have already purchased the book Thee Well Fed Writer. Now I need a little information on marketing.